Our thoughts on design, marketing, and everything in between.
After a successful first year participating deeply in the bustling SXSWi festival in Austin, Samsung tapped JESS3 to visualize the best social activity captured on their 12-screen media wall in the heart of t
he Austin Convention Center and online Social Media Hub.
Inside, you’ll find the best photos of visualization of the number of tweets, check-ins, the most used hash tags for the leading panels andthe best picture from each day. A handy map at the bottom of the infographic also displays the 5 most checked in locations, with the Convention Center itself receiving an astounding 98,000 check-ins over the course of the five day festival.
A two-minute animated voyage through nature’s life cycle, following the trials and tribulations of a humble apple seed. The film was kindly funded by Adobe, made using their CS4 range of software. It was produced at Nexus Productions and features a soundtrack by Jape. It was made using a mixture of stop motion papercraft and 2D drawn animation.
A visualisation of the northern European airspace returning to use after being closed due to volcanic ash. Due to varying ash density across Europe, the first flights can be seen in some areas on the 18th and by the 20th everywhere is open.
The flight data is courtesy of flightradar24.com and covers a large fraction of Europe. There are a few gaps (most noticeably France) and no coverage over the Atlantic, but the picture is still clear.
IBM’s recent campaign exposing the data that flows through our world and keeps it moving, has produced Data Anthem and Data Baby. They called upon two names, respectively, who have become synonymous with beautifying data: James Frost of Zoo Films (partnered with The Mill) and Motion Theory.
James Frost, director of the popular music video clip “House of Cards” by Radiohead was approached by Ogilvy & Mather NY to direct the new spot for the IBM Smarter Planet campaign. The result is is a stunning journey through an invironment of raw data.
Yes, we know the extraneous use of numbers, particles, etc. has run it’s course when used as stylistic flourish. However, this immaculately executed “data” and it’s aesthetic components, play supporting fiddle to this campaign’s concept.
Brands have rushed to Facebook to build fan bases, with some amassing millions of connections. The nagging question has been: What is the monetary value of these fans?
Social media specialist Vitrue, which aids brands in building their customer bases on social networks, tried to put a media value on such communities.
The firm has determined that, on average, a fan base of 1 million translates into at least $3.6 million in equivalent media over a year.
The company’s findings are based on impressions generated in the Facebook news feed, the stream of recent updates from users’ networks.
Vitrue analyzed Facebook data from its clients — with a combined 41 million fans — and found that most fans yielded an extra impression. That means a marketer posting twice a day can expect about 60 million impressions per month through the news feed.
“It’s important to understand that once you build that fan base, you want to make sure you’re leveraging it,” said Michael Strutton, chief product officer at Vitrue.
Not all brands are created equal. Vitrue found wildly divergent impression-to-fan ratios. Some marketers generated just .44 impressions per fan, while another saw 3.6 impressions. Strutton chalked that up to sexier brands having more engaged connections, giving them access to the news feed more often. The impressions are …Continue reading at Adweek.com.
Here’s a moving new film for the World Wildlife Fund (WWF) from Leo Burnett Sydney. ”Space Monkey” tells the story of an original space monkey who returns to Earth after being lost in space for decades. The film features a new music track by musician Ben Lee called “Song for the Divine Mother of the Universe.”
The film is airing as both a music video to launch the single as well as a long format cinema spot. Check out more over at www.themonkeyreturns.com.
In the line of one of Google’s previous April’s Fool Day proposals, this design concept might actually become feasible. “Google Maps Envelopes” maps the course of snail mail on the envelop itself. The project further proposes people would be able to send these envelopes through the GMail interface.
New York invasion by 8-bits creatures! This is the coolest and most imaginative thing i’ve seen in a long time. No idea how people do these special effects but this is totally incredible!
Graffiti Analysis is an extensive ongoing study in the motion of graffiti. Custom software designed for graffiti writers creates visualizations of the often unseen motion involved in the creation of a tag. Motion data is recorded, analyzed and archived in a free and open database, 000000book.com, where writers can share analytical representations of their hand styles.
